Ever sit at your desk and wonder if somewhere in the world out there is something more for you?
Chances are there is and selling products online seems to be a fast track to doing just that.
Shopify makes this easy for wantrepreneurs who have little or better zero capital. While there is a monthly charge for Shopify if you take the right steps, fine tune your shop, and refine your experience you just might be able to ditch that 9-5 after all.
In this article I am going to try and cover all of the various components of a Shopify website or any website for that matter so you can get a good sense of what the actual cost of operation of a Shopify store is before dive in.
What you will need
- 1 Personal Computer
- 1 domain name url
- 1 Shopify Account
- 1 Bank Account
- 1+ things to sell
- 0 plans for the weekend
Getting a domain
You will need a domain name. This is the url that users will type to get to your site and
the name used in all the links in search engines like Google. For that one be sure to
choose one with the proper keywords in it if you do not already have one.
Shopify has a great article on how to get this setup in their documentation.
At Kamari Labs we buy all of our domains both through Godaddy as well as Namecheap.
I personally have used Godaddy for a while however Namecheap is a great option as well. Below are the links to both.
Starting your first Shopify store
At the time of writing this article this was the current pricing structure of Shopify. As you can see the lowest plan possible is $9 billed monthly.
Pimp your Shop!
Once you have your account you will probably want to grab a theme and maybe even some apps (swag). Shopify is great for this they have the app store and the theme store where you can install free or paid themes and apps for your store fast and easy.
You can choose from some really great themes like this one called Kingdom.
Shopify has everything you need to get started.
Each theme is fully customizable too. You can easily upload a logo, change the typeface, colors, section placement, and more in a simple settings panel. The theme to the left is $180. For this example we will use this theme.
Setup your payments
After that you will want to setup your payment gateway. If this is your
first time selling online we recommend you use Shopify Payments. This is a simple
as it gets when it comes to accepting credit cards online. Instead of repeating this in this
article here is a link to learn more about Shopify Payments.
Enter your products
Now it’s time to put your wares into this puppy and pull the cord!
This is super easy and there is tons of documentation if you get stuck.
Questions & Answers
Here are some of the most frequently asked questions by our clients
when we on-board them to Shopify.
- Q: Can I edit pages and content or do I need to hire someone each time?
- A: This is not the case at all. It’s very easy to configure your theme and shop content.
- Q: Can I have sub-products?
- A: Yes, this is called variants in Shopify
- Q: Can I add an image for each sub-product?
- A: Yes, you can do this in the variants section of the product admin.
- Q: How do I enable SEO?
- A: Each admin section will have an SEO meta tags section when relevant.
This can be edited for pages, collections, products, and your homepage.
- Q: What apps should I install?
- A: Typically we install Product Reviews, Sweet Tooth, and Answers Easy for most clients.
Cost of everything
Here is the running total for this recipe.
- Computer $0 use grandmas
- 1 year Shopify $9×12 $108
- Inventory $0 Drop Shipping
- Domain 5 years $25
So for the initial cost of operations it will be roughly $200 or so.
Not bad huh?
Final Total and Conclusion
Instead start by building your Shopify store up, product line, sites design, customer base, social following, SEO and digital marketing and when the time is right you will definitely know best.
Here are some really great source articles that inspired this post. It was also inspired
by all the questions we get from merchants probably a lot you.