Emojis are a integral part of the mobile ecosystem. Born in Japan in the late 90’s, they have earned their place in our digital lives in just less than a decade.
The creator of Emoji Shigetaka Kurita created them for the coming of a much anticipated mobile internet system.
Emoji have always been mobile creatures and as such the site was likely going to do the majority of it’s transactions via mobile devices. So we really had to focus on the mobile design of the site.
Mobile & Responsive
With Everything Emoji being a more tech specific product line we wanted to focus more on the mobile user.
We developed optimized layouts for a mobile-first design.
For the color scheme it was relatively easy to choose yellow and blue.
Yellow & Blue were a perfect match. Many brands of implemented this strategy; namely BestBuy.
For the typeface we simply used Lato. Nothing special but it does the trick. Remember to keep it simple!
This one was one of our favorite projects. Working with Mike and his team was a breeze. It’s really a fun environment at EE.
We will continue to work with them for some time into the future as they grow their site.